COOKIES POLICY

Cookie Notice

We, Hero MotoCorp Ltd., would like to inform you in this Cookie Notice about the cookies and similar technologies (together “Cookies”) used by us and our partners in our services.

We use Cookies, for which we require your consent. We use first-party Cookies, and third-party Cookies from our […] partners (e.g. Google, Meta) for the measurement of the use of our services to improve and personalise our services and enhance your user experience. If you consent to the use of Cookies, by clicking the “Accept all cookies” button, information will be stored on or retrieved from the device you are using (e.g. your IP address, browser information), and we and our partners will process your data in connection with your use of our service and services of other providers. We create a user profile to be able to address you in a personalised way and with content that is relevant to you, across services and devices. In doing so, your data may also be transmitted to other countries. In this case, we adhere to the applicable legal requirements to your data and ensure a uniform level of protection.

If you do not consent to the use of non-essential Cookies, please click on “Reject non-essential cookies”. Without your consent, we will only use Cookies that are necessary to provide our services (“Essential Cookies”).

Use the setting options by clicking on the “Cookie settings” button to withdraw your consent at any time with effect for the future or to specify your consent.

The non-essential Cookies that we use can be divided into the following categories:

• Cookies to provide you with additional features of our service (“Functional Cookies”);

• Cookies to improve user-friendliness and the user experience (“Performance Cookies”); and

• Cookies to control advertisements and display content tailored to your interests (“Marketing Cookies”).

Further information can be found in our Privacy Notice.

1. GENERAL INFORMATION ABOUT COOKIES

Cookies are small data sets that we or our partners store on the device you use when you use our service. Cookies may contain data such as personal page settings (e.g. language, screen resolution) or login credentials. We distinguish between Essential Cookies, and Cookies that we only use if you gave your consent. We classify these Cookies into different categories depending on their purpose. In addition, Cookies differ in their storage period and whether they are so-called “first-party” or “third-party” Cookies.

1.1 Storage period of Cookies (permanent Cookies and session Cookies)

Cookies may be stored on your device for a longer period of time or temporarily.

So-called permanent Cookies are stored on your terminal device for a set period of time until a specified expiry date of the Cookie. This saves language settings, for example, so you do not have to configure them again for our website. You may delete the permanent Cookies on your device yourself at any time.

A so-called session Cookie is used to temporarily store a session ID while you are active on our website. This prevents you from having to log in again, for example, if you change web page within our website. Session Cookies are deleted by signing out or cease their validity when your session has expired, that is when you leave the website or close your browser.

1.2 First/third-party Cookies

In addition to first-party Cookies, third-party Cookies may also be placed.

First-party Cookies are Cookies that are placed in connection with our service, or in other words, Cookies that are placed by our service.

Third-party content may be part of our services, e.g. videos. These third parties may place so-called third-party Cookies, i.e. Cookies that are used by the provider of this content. If you use services from other providers that also embed content from this third party into their service, a third-party Cookie will be placed again. Third-party Cookies thus allow your data to be processed across multiple services.

1.3 Further information

Further information on how we process your personal data, including personal data collected through Cookies and how you may exercise your rights in connection with the processing of your personal data, can be found in our Privacy Notice.

2 COOKIE MANAGEMENT AND YOUR CONSENT

2.1 Providing your consent and Cookie settings

We use Cookies that are non-essential only if you consent to it. We request your consent to the use of Cookies and to the processing of your personal data in connection with Cookies in the Cookie banner of our service. This consent provides the legal basis for the use of all Cookies that are not essential and for the associated processing of personal data.

You may withdraw your consent at any time in our Cookie settings with effect for the future or limit it to certain categories of Cookies.

We use Essential Cookies regardless of your consent. Insofar as we process your personal data in connection with Essential Cookies, we base this on our legitimate interests or process your personal data to carry out pre-contractual measures or to perform a contract with you.

2.2 Configuration options in the browser and on the device you are using

You may configure the browser you are using or the operating system of the device you are using so that no Cookies or only certain Cookies can be used. You may also configure it so that you are notified as soon as Cookies are about to be used. If you do make such a selection, this may result in you only being able to use our service to a limited extent.

3 COOKIES USED IN THIS SERVICE

Below you will find detailed information about the specific Cookies we use.

3.1 Essential Cookies

These Cookies are necessary for us to provide you with our service. They are used regardless of your consent.

3.2 Non-essential Cookies

Functional Cookies

These Cookies are used by us to provide you with additional features of our service. They improve the user-friendliness of our service. Functional Cookies, for example, enable third-party digital content implemented in our service to be displayed smoothly. This could be videos, for example, that come from a video platform and are directly integrated into our service. Certain information, such as login data or language selection, can also be stored so that you do not have to re-enter these settings the next time you use our service.

Performance Cookies

These Cookies are used by us to improve the user-friendliness of our service and the user experience. For example, we use them to collect information about how you use our service, how often you access it, or how long you use it on average. Performance Cookies help us to determine, for example, which elements of our service you used most frequently and to further develop our service based on your needs. We also use performance Cookies to track and analyse the behaviour of users of our service (“user tracking”).

Marketing Cookies

These Cookies are used by us to offer you content that is relevant to you and tailored to your interests. These Cookies are also used to manage advertising and measure the effectiveness of advertising campaigns. These Cookies can be used to determine whether you have used a service or not, as well as which content of our service you have used. We may share this information with third parties, such as advertisers, and they may use it for their own purposes, so that you can also be shown relevant advertising in other services. These Cookies are often linked to third-party website features. We use Marketing Cookies to track and analyse the behaviour of users of our service (“user tracking”).